Marketing (BA)
Connect, create, and thrive in today’s digital world.
Do you want to impact how brands connect with consumers? Do you want to solve problems, tell compelling stories, and develop strategies that help businesses grow? If so, our Marketing program may be perfect for you. Our courses are taught by industry leaders at major brands and we offer many opportunities for real-world experience. Equipped with the latest digital marketing skills and a solid business foundation, you’re sure to have the competitive edge when vying for openings at some of world’s most exciting organizations.
- Time to Completion
- 4 years
- Format
- Online, On Campus
- Degree(s)
- Bachelor of Arts
- Concentrations
- Marketing Management, Integrated Marketing, Consumer Insights
Next steps
Why study marketing at 香蜜影视?
Our BA program is one of the most relevant and effective Marketing programs in the country. We don’t just prepare you for an entry-level role in marketing. With a future-forward curriculum grounded in the real world of business, we’ll prepare you to lead and succeed, whether working at an agency or in-house for a company or non-profit. Here’s how:
- Unlike other programs that limit digital marketing to a concentration, our BA integrates digital skills throughout the curriculum, including appropriate use of AI
- Where other programs might skimp on essential business coursework, our Marketing BA includes a robust business core to prepare you for professional success
- Our classes are taught by industry leaders from major brands such as TikTok, Spotify, and Hulu
- We offer a multitude of internships, research opportunities, and other experiences to build a portfolio of external client work
- Our program is available fully online offering you maximum flexibility and convenience
Three Concentrations
At Mary Baldwin, we offer three robust concentrations to help you meet your specific professional goals.
Marketing Management
Gain deeper insight into organizational marketing strategy and graduate ready to manage teams from Day One. Possible Careers: Social Media Manager, Marketing Coordinator, Brand Manager, Account Manager
Integrated Marketing
Prepare for holistic, 360掳 marketing careers that emphasize multichannel strategies and trans-media marketing solutions. Possible Careers: Content Creator, Brand Strategist, Copywriter, and Public Relations Specialist.
Consumer Insights
Receive an enhanced education in marketing data analysis and graduate prepared for in our increasingly data-driven world. Possible Careers: Digital Marketing Analyst, Market Research Specialist, Marketing Analytics Manager, and Marketing Strategist.
Next steps
Real-World Experience
In partnership with Austin-Bergstrom International Airport and the Staunton Office of Tourism our students are able to design and execute marketing campaigns for real clients. We also have marketing adjuncts who currently or recently worked at companies like TikTok, Hulu, Spotify, Live Nation, Universal Pictures, and UPS. These adjuncts are well connected and can offer pathways to internships with major organizations.
Courses and Curriculum
Sample Core Courses
- Sustainability & Business
- Marketing Ethics
- Digital Strategy & Planning
- Buyer Behavior
Sample Courses by Concentration
- Marketing Management: Become a Certified Marketer
- Consumer Insights: Audience Insights & Analysis
- Integrated Marketing: Create & Optimize Ad Campaigns
View all courses in the .
香蜜影视 graduates have received the most relevant Marketing education in the country, with curricula designed and taught by industry leaders from major brands.
Clayton R. Smith, Marketing Program Director
Cost & Financial Aid
A great education is worth it. Here鈥檚 how Mary Baldwin helps you pay for it: generous financial aid packages, a broad range of scholarships, and we accept the maximum number of transfer credits for previous coursework or relevant work and life experiences.